Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.
We Know the Austin Area Real Estate Market.
The Austin area is unique and diverse. Each community has its own character. Each neighborhood appeals to a different buyer. To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
We Have the Creative Talent to Showcase Your Home.
The old adage, "You can't judge a book by its cover" is passé today. This is a fast-paced, image-oriented society in which we live. First impressions really do count! Every piece of information on your property, whether it be a brochure, the wording in the Multiple Listing Service, a presence on the Internet, or a well-placed advertisement, must show your home in the best possible light.
During all phases of a listing from the initial paperwork and promotion through the very last details of the closing, we personally attend to all of the details. As a result, the large majority of our transactions come through referrals and repeat business.
Not sure if your home is ready to sell? We have free money for market-ready improvements! Get fronted the cost for home improvements with no interest - ever.
Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into comparable properties and a gut feeling about your property and the current market.
The right price should:
The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end.
The Importance of Proper Pricing
What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.
Common Reasons for Overpricing
Dangers of Overpricing
The Role of a Real Estate Agent in Pricing
An agent has NO control over the market, only the marketing plan. Never select an agent based on price.
Multiple Listing Service
Your home is immediately listed on the Multiple Listing Service which updates a daily catalog of homes for sale through its member brokers and an online computer network, available to its members, with photos and descriptions of all listed properties. We personally submit a photo and the descriptive elements of your home to ensure that you have the best possible representation on the MLS.
On the Internet
All of our property listings are online under Featured Listings on our website as well as on all local websites that subscribe to the Multiple Listing Service. Research from the National Association of Realtors indicates that more than 80% of home buyers now begin the buying process online. Our website includes the most advanced tools available, including Active Maps and automatic email notifications, to give buyers the most reason to keep coming back.
For Sale Signs and Brochure Boxes
Immediately our distinctive "For Sale" sign is placed on your property along with a brochure box containing photo/property information flyers.
As quickly as possible after receiving your signed listing contract, we prepare and print a professional color flyer. We make a point of having flyers for all of our listings available at each of our open houses.
First Impressions are Lasting Impressions.
The exterior of your home often determines how buyers will view the interior, so:
Accentuate the Positive.
"How we live in a home and how we sell a home are often two different things." Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:
Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:
Put Your Home in the best possible light.
Strategically lighting your home, even during daytime showings, can create a cozy mood and highlight positive attributes of each room, so:
Try to look at your house "through the buyer's eyes" as though you've never seen it or been there before. Any time or money spent on these items will bring you back more money in return, and hopefully a faster sale.
Occasionally you will receive a call to schedule a showing to take place within the next few minutes. The following is a checklist for this type of panic:
Which items will add value to your home and help with resale when the time comes to sell?
The answer is: “Only the ones that future buyers will also want and be willing to pay for.”
As a general rule, choosing the functional over the merely cosmetic and choosing neutral over unusual or exotic will pay at resale. Taste and current trends can also affect the value of an update. Unusual colors have a limited appeal.
Which updates will add the most value to your home?